Packaging Design

Khan Soju

Khan Soju is brand of an alcohol beverage from Bali, Indonesia. Their target markets are Korean people who are having a vacation in Bali, who knows exactly how traditional soju tastes. Soju is a Korean traditional beverage, which originally came from Mongolia. Therefore, the brand was named Khan which came from "Genghis Khan".

We made the packaging and logo design for Khan Soju with the style of chinese painting. It depicts Mongolian horse rider troops. The red color of the logo and the dragon flag that is held by the army captain gives the sense that this is a strong drink.